In business, enterprise strategy or plan of are sold around the progress to occur, a direct impact on product and brand marketing sale achievement, so the Windows and doors enterprises in brand marketing, the intention to know clearly what abilities better planning for this purpose. So let's look at what the door and window companies are doing in terms of selling and marketing.

    Doors and Windows enterprises use the Internet to pull sales.

    The desire to drive sales with the Internet has been a search for companies in recent years. Although about electricity, profession is still a lot of good sound and but more and more online shopping online, more and more enterprises through online stores to sell the label, thanks to the Internet, creating new sale way has become a important doors and Windows companies seek to break point.

    The way of e-commerce of door and window enterprise: need to break the inherent form.

    At home, the most difficult thing is not the skills, but the ways to break them. This is undoubtedly the most vivid description of the way of e-commerce of door and window enterprises. It is understood that although many of the larger enterprises are trying to open up new ways of selling, they still face a lot of non-technical difficulties. Meanwhile, how to balance online and offline links is difficult.

    Online and offline competition is the most important reason to prevent doors and Windows enterprises from spreading their steps to e-commerce. The dealer form is the sale form that most door window brand chooses, safeguard the interest of the dealer is the enterprise very important work. A door window brand sells director to show, door window brand does electric business is the road that must go forward, but now the most crucial is let the dealer also accept the profit share of this process.

    Through online online shopping, it is possible to complete the customization design and the function of quick order, while offline physical stores are the key for users to experience the products and serve them in the later stage.

    At present, the experience of offline physical stores is still an indispensable part of e-commerce, and the online sales are more of the display of the products and the quick order channel. Industry personage shows, the road that is more feasible now is to differentiate open line and below the utility of the line.

    Enterprise marketing is for the sale of products.

    Not to sell as the intention of the brand promotion and brand differentiation is the rogue, this sentence is revealed, together also very real! "New normal" the door window occupation, profit is particularly precious. But when it comes to marketing, of course, here is not to say that its after its profit and whether the product quality, here talking about how today's progress of the Internet s marketing creativity and how to use various marketing approach to guarantee the quality of products on the basis of the maximum profit for the enterprise.

    Now, advertising to promote, sales promotion and so on traditional marketing tactics under the trend of new media become a bit weak, consumers used about these methods will not crush, Windows and doors enterprises want to snatch the market must be in the new period must must carry on the marketing tactics of seeking a new way.

    Door and window enterprise to make a marketing plan three steps.

    At the top of the list, we need to make a difference in products, start from the point of view of marketing, expand the differences of single product styles, and strive to make different products.

    The second is marketing talent. 2014 there is a phenomenon of supermaket, is "to slack season, the cold season is not weak, so now the doors and Windows enterprise marketing can no longer is the pure of brand advertising, marketing point of view, to transform from" brand, product and marketing "trinity, start getting the product marketing way. From product, brand to marketing, the service of door window market now is very crucial.

    Third, micro - differentiation is a new agent for the development of doors and Windows enterprises. It may not have a direct impact on marketing, but a series of "micro behaviors" will have a great long-term interest in the promotion and marketing of the product. For example, with the victory of the national football team, it is very important to make WeChat with the brand of xi linmen. For a time, WeChat is open to refresh, which makes people feel the charm of differentiating slightly. In fact, this kind of microstructure money is very low, only through the brain storm, appropriate social hot and brand differentiation will have a great impact.